FOCUS FOR 2016 EDITION: The Art of Creating Music.
DATE: Saturday, 11th June 2016.


Participants will have a rare opportunity to gain insight and knowledge about how music is created directly from renown professionals in the music industry. These professionals have been carefully selected and are known as ambassadors of the dream project. This will consist of a 2‐hour couch session, a round table discussion about their experience of creating music. Should we be creating art out of expression or to feed the consumer?


LEARN (Theory or Practical)

This is a 2‐hour break‐out session that allows for a more intimate session with each ambassador as they teach, demonstrate or explain their process in more detail.

The sessions include: A&R, music production, song-writing, DJ‐ing and sound engineering.



Based on merit, the top participant from each group will be recommended for a mentorship program with one of the ambassadors for a nominated period of time with a clear objective.